Deceptive Patterns
Conscious Patterns

Deceptive Patterns in Indian apps
& moving beyond them

Study of Deceptive Patterns
Study of
Deceptive Patterns

Research Findings

Deep-dive into the

Deceptive Patterns

Get inspired from

Ethical Alternatives

Test your app and get

Conscious Score

Conscious Patterns is a product of the
collaborative research by ASCI Academy
and Parallel about the prevalence of
Deceptive Patterns in popularly used
apps in India.

Definition

de·​cep· tive
pat·​tern

/dɪ ˈ sɛptɪv ˈpatn/

“Deceptive patterns are business practices employing elements of digital choice architecture, in particular in online user interfaces, that subvert or impair consumer autonomy, decision-making or choice.”

About the Research

We analysed prevalence of Deceptive Patterns
in the most popular apps in India

12k+

Screens

50+

Apps
across
having

21billion

Downloads

53 apps studied, across 9 Industries

Cab Booking
Delivery & Logistics
E-Commerce
EdTech
Cab Booking
Delivery & Logistics
E-Commerce
EdTech
Fintech
Gaming
Health Tech
Streaming
Travel Booking
Fintech
Gaming
Health Tech
Streaming
Travel Booking

Deceptive Patterns

Types of Deceptive Patterns and how you can identify them

Ethical Design Gallery

Curated gallery of inspiration to design products ethically

Conscious Score

Self-assessment tool to benchmark use of Deceptive Patterns in apps