Deceptive Patterns in Indian apps
& moving beyond them
Conscious Patterns is a product of the
collaborative research by ASCI Academy
and Parallel about the prevalence of
Deceptive Patterns in popularly used
apps in India.
Definition
de·cep· tive
pat·tern
/dɪ ˈ sɛptɪv ˈpatn/
“Deceptive patterns are business practices employing elements of digital choice architecture, in particular in online user interfaces, that subvert or impair consumer autonomy, decision-making or choice.”
About the Research
We analysed prevalence of Deceptive Patterns
in the most popular apps in India
12k+
Screens
50+
Apps
across
having
21billion
Downloads
53 apps studied, across 9 Industries
Cab Booking
Delivery & Logistics
E-Commerce
EdTech
Cab Booking
Delivery & Logistics
E-Commerce
EdTech
Fintech
Gaming
Health Tech
Streaming
Travel Booking
Fintech
Gaming
Health Tech
Streaming
Travel Booking