Subscription Trap
Deceiving users into subscribing to a recurring service without fully
grasping the ongoing commitment, often making cancellation difficult
Key Research Takeaways*
*The reported insights solely reflect instances of a single variant of subscription trap (i.e., "Freemium Fallout"). The study did not analyse post-subscription flows and therefore the presence of the other variant “Roach Motel”, was not detected.
Less than 5
of the applications studied used Subscription Trap in their
designs. It was one of the least observed Deceptive Patterns
Streaming Services
showed some of the few instances of Subscription Trap
Subscribing Journey
is where Subscription Trap was commonly observed
*The reported insights solely reflect instances of a single variant of subscription trap (i.e., "Freemium Fallout"). The study did not analyse post-subscription flows and therefore the presence of the other variant “Roach Motel”, was not detected.
Definition
A pattern that businesses employ to trick users into signing up for a recurring subscription by obscuring terms and making cancellation difficult in order to generate recurring revenue
Ways in which businesses utilise
Subscription Trap
Freemium Fallout
User needs to provide payment details, or authorisation
for auto debits, in order to avail a free trial.
How does it affect users?
There is a risk users forget to cancel their subscription
before the trial ends, resulting in unintended charges.
Roach Motel
Making cancellation of a paid subscription impossible or a complex and lengthy process.
How does it affect users?
Inability or difficulty to unsubscribe leads to frustration
and unintended charges.
Ways in which design can address
Subscription Trap
Upfront Costs or Terms
Clearly present all renewal terms and costs upfront, ensuring users are fully aware of the subscription's renewal policy.
Value-First Experience
Provide a true free trial with full access to features before any charges, ensuring users experience value without hidden costs.
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