About
Conscious Patterns enables makers
to build ethically conscious products for consumers
A collaborative effort between ASCI Academy and Parallel
The Academy is The Advertising Standards Council of India’s (ASCI) flagship program to build the capacity of all stakeholders in creating responsible and progressive advertising.
Parallel is a product design studio based in India that has been redefining everyday experiences through intuitive and personalized technology for over a decade.
Mission
To transform the way
digital products are created
Guided by three pivotal "How Might We" questions, we
aimed to address critical challenges in digital design:
Educate
Users about deceptive patterns& their impacts?
Inspire
Digital creators to craft ethically conscious products?
Integrate
Conscious Patterns as a resource in designers' workflows?
Our Process
These findings are compiled by researchers,
marketers, designers, & product managers, ensuring
an unbiased (and comprehensive) resource
Additional Resources
