Interface Interference
Highlighting certain information on the interface and hiding others,
misdirecting users into taking an action
45%
of the applications studied (24 of 53), used some form of Interface Interference in their designs
Health Tech & Fintech
had the highest instances of Interface Interference, accounting for 42% of the total cases, followed by the E-commerce sector
Purchase/Subscribe Journey
is where Interface Interference was commonly observed.
Definition
A pattern that businesses employ to direct users into taking an action by highlighting certain information on the interface and hiding others in order to redirect users towards profit-driven outcomes
Ways in which businesses utilise
Interface Interference
False Hierarchy
Convincing users to choose a specific option by creating an illusion of importance or ease for certain choices over others.
How does it affect users?
This may mislead users, making it difficult to complete their desired tasks, sometimes resulting in regrettable choices.
Hidden Information
Burying crucial details, like fees, deliberately within lengthy terms and conditions, or hidden behind confusing menus.
How does it affect users?
Users are left uninformed, leading to unexpected costs and confusion.
Preselection
Preselecting options by default, often for features or services involving data collection, requiring users to manually opt-out.
How does it affect users?
This leads to unintentional data sharing and permissions, resulting in users feeling manipulated.
Asymmetric Choice
Presenting options unequally through design elements and information framing, making one seem more appealing than the alternatives.
How does it affect users?
This influences users to prefer certain options over others, potentially leading to biased decision-making.
Ways in which design can address
Interface Interference
Active Opt-in
Ensure users actively choose their preferences, rather than automatically preselecting options.
Equitable Choice Presentation
Present all choices clearly and equally, avoiding misleading emphasis or prioritisation.
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